AI for distributors that
finds sales opportunities, cleans the product catalog, grows ecommerce carts, and drafts orders and quotes
One platform that connects to your ERP and the rest of your data, with AI agents doing real work across your entire business.
Go ahead, click around
John · BuyerCleveland, OHCutting wheels about every 30 days
Proven in distribution—from family-owned businesses to publicly traded companies
“It’s not just a reporting tool, it’s a sales growth engine. We’re giving the sales team a sports car, not a ball and chain.”Dane LeBelDirector of Inside Sales · VallenRead the case study 
Case study
“The value of Proton for our industry is that right out of the box, it speaks our language. It understands what challenges distribution companies have.”Jason MooreheadVP of Sales · SwishRead the case study Case study
“Proton is the best ROI of any tech investment we’ve made in the past 30 years.”Mike PageFormer CMO & CTO · R.S. HughesRead the case study 
Case study
“We’re seeing a 3x profit return for every dollar spent on Proton software. What makes Proton different is the people and their domain expertise. It feels like we have a partner — a group that’s living and breathing distribution. They understand the unique challenges distributors face.”Erik GershwindFormer CEO · MSCRead the case study 
“Seeing how Proton’s three key components — CRM capabilities, AI-driven insights, and website integration — overlap was eye-opening. Integrating these drives revenue and enhances communication.”Matt CohenPresident · ReplenexCase study
“Proton gets info to our sellers fast and effectively, so they can talk about what’s relevant and what’s important. With Proton, our team has better discussions with customers.”Tim BabcoCIO · ORS NascoRead the case study 
“Before Proton, important info was buried in reports and often overlooked. With Proton, the data is right at our fingertips, easy to access and actionable. It’s a game-changer for our daily routine.”Matt GoldbergRegional Manager · Benco DentalRead the case study Case study
“Beforehand, depending on the amount of SKUs, it could have taken a week, two weeks to gather all the relevant information and images. Now with the PIM, farm to table, it could be a matter of hours.”Ben KuhnsVP of Sales & Marketing · Dakota RiggersRead the case study Case study
“The ‘due to reorder’ feature has made our sales team much more proactive in discussing new sales opportunities with customers, rather than just reacting to incoming orders. This has helped us increase the order size per invoice.”Kyle SchullPresident & Owner · BPIRead the case study Case study
“When a CRM works, everybody gets on board pretty quick. So far, we’ve had a lot of wins. That makes it contagious; if everybody sees that guy got that sale, they want to get the next one.”Eric WessingerPresident & CEO · Richards SupplyRead the case study 
Case study
“It provides better visibility and accountability. We went from a one-dimensional CRM to a three-dimensional one with Proton.”Matthew JamesCEO · Purity LifeRead the case study Case study
“Proton has helped us to greatly reduce ramp-up time for our new sales staff. Today, it’s around 60 to 90 days — just a third of what it used to be.”Guy LaceyVice President · Salon Services ProRead the case study Case study
“Proton’s added one day’s worth of sales per month.”Adam CrewsDirector of Sales · Chattanooga Shooting SuppliesRead the case study Case study
“We used to see large projects quoted by our quotations team, but communication didn’t always reach outside sales for proper follow-up. Proton’s had a big impact helping with that. … It checks all the boxes for us.”Schaun CorbettVice President of Sales · AquiferRead the case study Platform
One platform to grow your business, protect your margins, and cut operating costs
Connect all your data so AI agents can work across it. Start with the modules you need.
A CRM that takes work off your reps’ plates
Proton’s AI spots spending gaps and at-risk accounts, preps every call and drafts the follow-up. Turn your order takers into order makers.
Stop fixing product data one SKU at a time
Proton PIM gives your team one place to manage product information, taxonomy and publishing. AI builds and refines your taxonomy, standardizes attributes and fills missing details as your catalog grows. Your team reviews changes and publishes consistent product data to your ERP, ecommerce site and other sales channels.
Don’t let a stockout end the online sale
When an item is unavailable, Proton eCommerce AI recommends suitable, in-stock alternatives so the buyer can keep shopping. It also uses each account’s online and offline order history to suggest relevant products and additions to the cart.
Clear the quote and order backlog
Proton reads emailed POs and RFQs, matches every line, pulls pricing and inventory, and drafts the quote or order for your team to approve. It learns each customer’s part numbers and shorthand, so the next order from them is faster.
One order, filled from every ERP
Enter an order once and Proton Order Management will route each line to the ERP and branch that should fill it, with no ERP merge after an acquisition. You set how orders are filled, so quotes and orders can run end to end.
Sell what you don’t stock
When a customer asks for something you don’t have on hand, Proton Sourcing checks partner distributors, vendors and the open web, and puts the sourcing options on the quote, so you keep the sale. Opt in, and other distributors can source from you too.
Catch underpriced lines before the quote goes out
Proton Pricing AI recommends prices by customer and SKU, using costs, contracts, margin targets, and buying history. It checks quotes against your pricing rules, including floors and allowed exceptions, before they go out.
Stop tying up cash in the wrong stock
Proton Inventory AI forecasts demand by SKU and branch, then uses stock levels, lead times, incoming supply, and customer commitments to recommend what to replenish and when.
Builds the call plan
Customers
Distributors on the record
How it works
One data layer for AI that knows your business
Proton brings data from your ERP systems and the rest of your stack into one shared layer. Pronto and agents use that context to answer questions, recommend next steps and carry out work across the modules you choose.
Ask Pronto for help and give agents the repeat work
Pronto
Help in the moment. Ask for an account brief, dictate a call note or get help preparing a quote, on desktop or mobile.
Explore ProntoAgents
Jobs that run on a schedule or trigger. Monday’s call list, ready before the meeting. A PO with no ship date, flagged.
Explore Agents“Pronto saves me 2 hours a day, easily. … With that time back, I can see 3 more customers a day.”
Dave HammettOutside Sales Rep, BPIERP and rollout
Keep your ERP and leave the rollout to us
Proton connects to any ERP. Whether you run one or several, we bring the data together so your team can work across branches and businesses. Your ERPs stay in place as the systems of record.
Proton handles implementation entirely in-house, including the connections and rollout. You get a dedicated customer success manager who works with you to drive adoption across your team.
Works with any ERP
Proton connects to any ERP and the rest of your stack. Keep the tools that work for you.
AI works within your rules
You decide what agents can do on their own and what needs approval. Adjust those permissions as you go.
Go live in weeks
Our in-house team handles the setup. A dedicated success manager helps your team every day.
Growing by acquisition? Keep the ERPs and connect the business
Each business you acquire can keep its ERP. Proton brings the data together, so your team can work across the combined business in one platform.
Proton data layer2.6x
average growth-rate increase in customers’ first year
>25%
lower operating costs
11x
top-end ROI customers see on Proton
3x
reorders when reps call on Proton-flagged products
Why Proton exists
Distribution runs in the family
My family’s been in distribution since 1930. I grew up tagging along on business trips with my dad.
I know how much time and money it takes to grow a distribution business. Too much of both still goes toward tasks software can handle. Too often, that means catching up on paperwork when you should be having dinner with your family.
I started Proton so distributors—including my own family—could use technology to get ahead instead of getting squeezed out by it.
Today, we’re building AI that takes on that work, so growth doesn’t have to mean more overhead or longer hours.
Benj CohenFounder & CEO
Security
Enterprise-grade security, backed by independent testing
Proton is SOC 2 Type II audited, with encryption at rest and in transit, quarterly vulnerability scans and annual independent penetration testing. Review our controls and request the reports in our Trust Center.
A few things you might be wondering
Book a callProton is the only AI platform built exclusively for distributors. It connects the systems you already run, like your ERP, CRM, PIM and web store, into one platform and puts AI agents to work across them. Those systems keep running as they do today.
No. Proton connects to any ERP, whether you run one or several. Your ERPs stay in place.
Your CRM and PIM are your call. Replace them with Proton’s modules, or keep the tools you like and connect them. If your PIM is great but the data in it could use some help, Proton can enrich your catalog and send the results back.
No. Start with the module that solves the problem in front of you, then add others when you’re ready.
The advantage of using more of Proton is that you’re getting one vendor and modules already built to work together. Your teams share data, and your agents can work across modules without extra integrations between them.
Only if you want it to. You choose what needs approval and what agents can do on their own.
Start by reviewing every quote and email if you prefer. As you get comfortable, let selected tasks run automatically. You can change those permissions as you go.
In their first year on Proton, customers grow 2.6x faster on average, and the top end see an 11x return. When Proton flags a product for a rep to pitch, 1 in 3 gets reordered after the call, compared with 1 in 10 at random. We connect your ERP and build the data layer for you, so there’s no cleanup project to finish before you start.
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See what Proton could do for your business
Tell us where your team loses time or misses opportunities. We’ll show you the modules and workflows that could help.
