Welcome to the Proton Thought Bubble

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

Published by Benj Cohen on
AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence
Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers and enhance their sales processes. In reality, however, many of these “smart” sales solutions end up causing more problems than the... Read More

How to Fend Off Amazon with AI Strategies of Your Own

Published by Benj Cohen on
How to Fend Off Amazon with AI Strategies of Your Own
Amazon was already collecting hundreds of billions of dollars in annual sales from consumers. But Amazon is coming for distributors’ business, too. Amazon Business, the company’s B2B marketplace, is projected to make ... Read More

2 Things Amazon Does Better Than Anyone Else

Published by Benj Cohen on
2 Things Amazon Does Better Than Anyone Else
Everyone knows that Amazon sells a lot of stuff. But what most people don’t know is that Amazon collects billions in advertising fees to do it. In fact, Amazon is the third-largest internet advertiser, trailing just behind Google and Facebook. In 2019 alone, Amazon racked up roughly $14 billion i... Read More

The Technology Behind Amazon’s Search Dominance

Published by Benj Cohen on
The Technology Behind Amazon’s Search Dominance
How the online juggernaut uses AI-backed search expertise to improve its e-commerce effectiveness and overcome competitors.When you search for something on Amazon you are four times more likely to buy it than when searching on comparable sites. In f... Read More

Join our thought bubble

Stay up to date with the latest industry insights and Proton news.