Welcome to the Proton Thought Bubble

What Are Product Recommendation Engines?

Published by Benj Cohen on
Think about the last time you shopped on Amazon. Did anything in the “other customers also bought,” “just for you,” or “bought together” sections catch your eye? Amazon’s AI based recommendation system powers these suggestions. This algorithm identifies items customers may be interested in based ... Read More

AI Basics: How to Spot Real, Helpful AI

Published by Benj Cohen on
Distributors are in a fight to compete and differentiate. With increasingly demanding customer expectations, distributors must adopt a technology-first business model that improves the customer experience and lowers cost-to-serve. Winners in this fight will be the ones that implemented artificial... Read More

5 Key Proactive Inside Sales Metrics for Distributors

Published by Benj Cohen on
Many distributors have traditionally viewed the inside sales role as one that should be focused on inbound calls and reactive customer service. Inside sales is often synonymous with customer service. But AI can enable a fresh take on inside sales: one that is focused on proac... Read More

How Reorder Models can Increase Revenue

Published by Benj Cohen on
Modern buyers expect distributors to know what they need and when they need it. In the past, outside sales reps visited customer storerooms to determine which products were running low and what needed refilling. While most distributors are using a hybrid sales approach today, their sales reps sti... Read More

Join our thought bubble

Stay up to date with the latest industry insights and Proton news.