Welcome to the Proton Thought Bubble

Too often, projects intended to increase revenue can drain IT resources. It’s common for companies to deal with multi-month, time-intensive integrations with their ERP solutions. When a project requires a lot of time and money, your company’s productivity decreases. What if there ... Read More

Jonathan Bein is a managing partner at Distribution Strategy Group, which offers thought leadership, research and consulting services for distributors. With a track record of success as an executive for software product and services companies, Jonat... Read More

The silver lining of the transition we’ve seen over the past 12-18 months is that it opens up new opportunities for sales reps.If you want to remain resilient in a post-pandemic market, the way your sales reps interact with customers must change. Almost... Read More

Dirk Beveridge is the founder of UnleashWD, an innovation and strategy firm that transforms distributors into nimble and innovative market leaders. This summer, he’s traveling the country in an RV to create a docuseries that highlights the movers and shakers behind distribution. ... Read More

Distributors must implement a state-of-the-art tech stack to preserve market share, according to Ian Heller in the NAW research report, “Strategic Change During Disruption: An Industry Response to Get Smarter, Faster and Strong... Read More