Welcome to the Proton Thought Bubble

When It Comes to Product Recommendations, B2B vs. B2C Matters

Published by Benj Cohen on
When It Comes to Product Recommendations, B2B vs. B2C Matters
I recently visited the website of a large industrial distributor. On a product page for a work glove, “related products” included thread locker, a replacement filter and duct tape.There seemed to be no rhyme or reason for these recommendation... Read More

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

Published by Benj Cohen on
AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence
Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers and enhance their sales processes. In reality, however, many of these “smart” sales solutions end up causing more problems than the... Read More

How to Fend Off Amazon with AI Strategies of Your Own

Published by Benj Cohen on
How to Fend Off Amazon with AI Strategies of Your Own
Amazon was already collecting hundreds of billions of dollars in annual sales from consumers. But Amazon is coming for distributors’ business, too. Amazon Business, the company’s B2B marketplace, is projected to make ... Read More

Join our thought bubble

Stay up to date with the latest industry insights and Proton news.