Welcome to the Proton Thought Bubble

Many distributors have traditionally viewed the inside sales role as one that should be focused on inbound calls and reactive customer service. Inside sales is often synonymous with customer service. But AI can enable a fresh take on inside sales: one that is focused on proac... Read More

Modern buyers expect distributors to know what they need and when they need it. In the past, outside sales reps visited customer storerooms to determine which products were running low and what needed refilling. While most distributors are using a hybrid sales approach today, their sales reps sti... Read More

Benco Dental’s success with Proton can be attributed to stakeholder alignment, a phased approach to adoption, and ease of use and implementation of the AI-powered sales so... Read More

The B2B environment is data-driven. Distributors must use data to inform complex business decisions and improve customer interactions. Relying on hunches and hearsay is not effective in B2B. Actionable data is any information you use to make better decisions about the future. It res... Read More

In recent years, inside sales has emerged as a highly profitable channel for distributors. Distribution Strategy Group discovered that a proactive inside sales rep can maintain a 30 to 50% lower cost of sales than ... Read More