Welcome to the Proton Thought Bubble

It’s more common than not for sales reps to get in the way of the success of an ecommerce initiative. It makes sense. They’re worried about losing a commission on the sale. They also feel like they are saying goodbye to a longstanding relationship. After all, if all th... Read More

Think about the last time you shopped on Amazon. Did anything in the “other customers also bought,” “just for you,” or “bought together” sections catch your eye? Amazon’s AI based recommendation system powers these suggestions. This algorithm identifies items customers may be interested in based ... Read More

Distributors are in a fight to compete and differentiate. With increasingly demanding customer expectations, distributors must adopt a technology-first business model that improves the customer experience and lowers cost-to-serve. Winners in this fight will be the ones that implemented artificial... Read More

Many distributors have traditionally viewed the inside sales role as one that should be focused on inbound calls and reactive customer service. Inside sales is often synonymous with customer service. But AI can enable a fresh take on inside sales: one that is focused on proac... Read More

Modern buyers expect distributors to know what they need and when they need it. In the past, outside sales reps visited customer storerooms to determine which products were running low and what needed refilling. While most distributors are using a hybrid sales approach today, their sales reps sti... Read More