Proton thought bubble

Amazon was already collecting hundreds of billions of dollars in annual sales from consumers. But Amazon is coming for distributors’ business, too. Amazon Business, the company’s B2B marketplace, is projected to make ... Read More

Everyone knows that Amazon sells a lot of stuff. But what most people don’t know is that Amazon collects billions in advertising fees to do it. In fact, Amazon is the third-largest internet advertiser, trailing just behind Google and Facebook. In 2019 alone, Amazon racked up roughly $14 billion i... Read More

How the online juggernaut uses AI-backed search expertise to improve its e-commerce effectiveness and overcome competitors.When you search for something on Amazon you are four times more likely to buy it than when searching on comparable sites. In f... Read More

Amazon’s success is not an accident. It is the result of imaginative planning, technological enablement and top-notch execution — that distributors can emulate.In 2015, Amazon launched an online B2B marketplace called ... Read More

In recent years, inside sales has emerged as a highly profitable channel for distributors. “When appropriately utilized, inside sales reduces cost-of-sales by 40%–90% relative to field sales, while revenues may be maintained or even grown,” according to the ... Read More