Welcome to the Proton Thought Bubble

One of the most valuable resources distributors have is their data. Data can reveal what your customers are likely to buy, what growth opportunities you’re missing out on and where you can cut costs. Distributors with the right data can meet customer needs and dominate competitors. But acquiring ... Read More

Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers and enhance their sales processes. In reality, however, many of these “smart” sales solutions end up causing more problems than the... Read More

Amazon was already collecting hundreds of billions of dollars in annual sales from consumers. But Amazon is coming for distributors’ business, too. Amazon Business, the company’s B2B marketplace, is projected to make ... Read More

Everyone knows that Amazon sells a lot of stuff. But what most people don’t know is that Amazon collects billions in advertising fees to do it. In fact, Amazon is the third-largest internet advertiser, trailing just behind Google and Facebook. In 2019 alone, Amazon racked up roughly $14 billion i... Read More

How the online juggernaut uses AI-backed search expertise to improve its e-commerce effectiveness and overcome competitors.When you search for something on Amazon you are four times more likely to buy it than when searching on comparable sites. In f... Read More