Welcome to the Proton Thought Bubble

There’s a huge difference between having an ecommerce website that passively takes orders and having a smart ecommerce platform that actively generates sales. If distributors aren’t investing in AI to power a personalized experience for their customers, they can no longer expect to be competitive... Read More

Selling more while spending less compared to field sales sounds great, but it is much easier said than done.In recent years, inside sales has emerged as a highly profitable channel for distributors. “When appropriately utilized, inside sales reduces cost of sales b... Read More

Existing solutions are clunky because they aren’t set up for high-volume repeat sales, high SKU counts and many channels. Instead, they were built for SaaS software companies or service businesses, says proton.ai's Benj Cohen.Customer Relationship Management software is notoriou... Read More

Put simply, customer churn is when customers decide to go somewhere else to get what they need. In other words, it’s the percentage of customers that stop buying from you in a set period, either a month, quarter or year. Maybe the customer was price-driven and left for a cheaper opt... Read More

Dirk Van Dongen, who recently retired from a 54-year tenure at the National Association of Wholesaler-Distributors (NAW), ... Read More