Proton thought bubble

How the online juggernaut uses AI-backed search expertise to improve its e-commerce effectiveness and overcome competitors.When you search for something on Amazon you are four times more likely to buy it than when searching on comparable sites. In f... Read More

Amazon’s success is not an accident. It is the result of imaginative planning, technological enablement and top-notch execution — that distributors can emulate.In 2015, Amazon launched an online B2B marketplace called ... Read More

In recent years, inside sales has emerged as a highly profitable channel for distributors. “When appropriately utilized, inside sales reduces cost-of-sales by 40%–90% relative to field sales, while revenues may be maintained or even grown,” according to the ... Read More

Marketplaces are among the most successful business models of the modern era. From Amazon to Google to Grainger’s Zoro, there’s clearly good money in the marketplace. Businesses that can establish themselves as the gateway between buyers and sellers don’t just make billions. They also gain a ... Read More

There are a lot of reasons for distributors to adopt AI. As I explain in previous posts, the technol... Read More