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Three Ways to Use AI to Get the Most from Your Website

Published by Benj Cohen on
Three Ways to Use AI to Get the Most from Your Website
There’s a huge difference between having an ecommerce website that passively takes orders and having a smart ecommerce platform that actively generates sales. If distributors aren’t investing in AI to power a personalized experience for their customers, they can no longer expect to be competitive... Read More

How to Build an Inside Sales Dream Team

Published by Benj Cohen on
How to Build an Inside Sales Dream Team
Selling more while spending less compared to field sales sounds great, but it is much easier said than done.In recent years, inside sales has emerged as a highly profitable channel for distributors. “When appropriately utilized, inside sales reduces cost of sales b... Read More

Why Has CRM’s Potential Not Been Realized for Many Distributors?

Published by Benj Cohen on
Why Has CRM’s Potential Not Been Realized for Many Distributors?
Existing solutions are clunky because they aren’t set up for high-volume repeat sales, high SKU counts and many channels. Instead, they were built for SaaS software companies or service businesses, says proton.ai's Benj Cohen.Customer Relationship Management software is notoriou... Read More

Why Distributors’ Customer Churn Management Efforts Aren’t Working

Published by Benj Cohen on
Why Distributors’ Customer Churn Management Efforts Aren’t Working
Put simply, customer churn is when customers decide to go somewhere else to get what they need. In other words, it’s the percentage of customers that stop buying from you in a set period, either a month, quarter or year. Maybe the customer was price-driven and left for a cheaper opt... Read More

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