Personalized eCommerce recs for every customer
Recommendations trained on every order, not just those made online
Most recommendation engines only learn from eCommerce orders, which are often just 20–30% of total purchases.
That leaves out phone, rep, and counter sales. Proton trains on every transaction in your ERP, so recommendations reflect 100% of purchasing history. Not just what happens online.
The value of Proton for our industry is that right out of the box, it speaks our language. It understands what challenges distribution companies have.
Personalized to each customer
Generic "frequently bought together" shows everyone the same products. A 50-location contractor and a one-truck plumber shouldn't see identical recommendations and with Proton, they won't.
Our eCommerce recs surface suggestions built from each customer's actual purchase history: "You're due to reorder." "In-stock alternative." "Customers like you buy this." Each one built from that customer's actual purchase cadence.
Our main goal is to make the customer experience as good as it can be, and Proton is a huge part of that. The AI-generated product recommendations give customers all sorts of helpful info as they check out different products.
More revenue per customer, every order.
When customers see products they actually need, they buy more. It's that simple. That's why Proton users see 10-17% more eCommerce spend per customer, with carousel clicks converting at 13-24% versus the 2-5% industry standard.
Proton is the best ROI of any tech investment we've made in the past 30 years.
.png)
Works with what you have. Adds what you don’t.
Proton connects to your existing eCommerce system and handles product relationships automatically. No one on your team has to hard-code "customers also bought" across 50,000 SKUs.
We’re seeing a 3x profit return for every dollar spent on Proton software. What makes Proton different is the people and their domain expertise. It feels like we have a partner — a group that’s living and breathing distribution. They understand the unique challenges distributors face.
The ROI on the e-commerce [integration] was immediate. We’ve seen well over seven figures in attributed revenue and hundreds of thousands of clicks for attribution to engage on [product] recommendations.
Similar products
Recommend alternative products when customers search for products that are out of stock
Customers also bought
Recommend complementary add-ons buyers might be interested in as they build their cart
New items
Recommend new products customers should be buying from you
Due-to-reorder
Show online buyers products they’re due to reorder
Enterprise-grade security and privacy
Proton protects your data with the highest standards. We're one of the only distributor software platforms with SOC 2 Type II compliance. That's why we're trusted by IT teams and ready for even the most rigorous security reviews.
Frequently asked questions
Don't see your question answered here?
Get trusted playbooks from leading distributors
Sign up for our monthly newsletter to get interviews with top distribution leaders, distilled into key takeaways you can read in 5 minutes or less.
