The AI-powered CRM for distributors

Grow your business with a CRM that brings everything into view, promotes accountability, and tells your team where to focus their efforts for maximum impact.

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The best CRM for distributors – Proton.ai.
TRUSTED BY LEADING DISTRIBUTORS WORLDWIDE
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“Proton was one of the easiest IT projects we’ve ever completed. But what’s even more impressive is the impact it’s had – we’ve seen a return on investment that’s six times what we spent.”
Robin Polyna of Palmer Donavin.
Robin Polyna
CEO, Palmer Donavin

What sets Proton apart?

Proton is a CRM built for distributors, focused on increasing sales – not slowing teams down with data entry.
✓ Quick access to info: Integrate with any ERP, eCommerce platform, and other tools to centralize key info in one place.
✓ AI-powered insights: Proton analyzes your data to find upsell and cross-sell opportunities and to predict customer needs.
✓ Ease of use: Proton is built to give users more than they put in with 42.5% higher user engagement than all-purpose CRMs.

All your CRM needs – covered

Sell more
Put relevant recommendations in the hands of your reps so they can upsell and cross-sell effectively. With Proton, reps can anticipate customer needs and know the best next step for growing sales. 
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Get visibility
Get clear insights into leads, sales, and team performance. Track everything from customer interest in products to sales progress, all in one place. See what's working and where to improve.
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Delight customers
Get a complete view of each customer's journey, prioritize outreach with health scores, and coordinate collaboration across teams. Offer customers a consistent experience across sales channels.
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Increase efficiency
Help your teams sell more by cutting down on busywork. Proton automates routine tasks, streamlines workflows, and organizes everything in one place, allowing your team to focus on what matters most.
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Warehouse employees using Proton CRM.

A CRM distribution teams adopt quickly, 
use effectively, and love deeply

Adam Crews
Adam Crews
Director of Sales
CSSI

"With Proton, our sales reps don't need to dig through account history or juggle gap reports anymore. They simply hop into Proton, see which customers are at-risk, and start reaching out."

Mike Burns
Mike Burns
CIO
Benco Dental

"Before Proton, our sales team had to use multiple tools. Proton removed a lot of friction and allowed them to track who they talked to, about what, and the follow-up steps."

Amanda Manson
Amanda Manson
Inside Sales Manager
Purity Life

"With just a few clicks of the mouse, our sales team can identify and target the most promising accounts, and access all the information they need to close more deals."

Sr. Customer Success Manager, Team Lead @ Proton.
Alex Bean
Sr. Customer Success Manager, Team Lead @ Proton

Your partner in CRM adoption

As a Proton customer, you get a partner who speaks distribution as fluently as you do. We've built a playbook just for distributors, addressing a big concern: a CRM that sits unused. Out of the box, our team configures Proton to seamlessly fit into your existing workflows.
✓ Ease change management
✓ Drive adoption
✓ Transform your sales process

Bridge the gap between leadership and the frontlines

Sales management
Outside sales
Inside sales
Customer service
Marketing

Keep your teams sharp and on target

Get a clear view of your team's activities to foster accountability and drive superior performance across your organization. Spot opportunities for coaching and guide your reps to success.
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Distribution inside sales rep using Proton to have a meaningful customer call

Direct your sellers to success

Provide your reps with the tool they need to sell more and meet customer needs, even on the go. Proton guides your reps to accounts that need attention and makes collaboration across teams a breeze.
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Distribution inside sales rep using Proton to have a meaningful customer call

Make every single call count

Arm your team with an AI-powered guide that pinpoints who to call and what to sell for the biggest revenue boost. Whether you’re starting a new inside sales function or optimizing an existing one, we’ve got you covered.
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Distribution inside sales rep using Proton to have a meaningful customer call

Turn order takers to order makers

Use AI to suggest substitutes, add-ons, and reorders, making every customer interaction a chance to grow sales. Turn every customer call into an upsell opportunity.
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Distribution inside sales rep using Proton to have a meaningful customer call

Move beyond generic campaigns

Take advantage of the trust sales reps have built with customers. Connect marketing and sales teams to deliver the right promotions to the right customers.
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Distribution inside sales rep using Proton to have a meaningful customer call
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Evaluating CRM options for your business?

Don’t do it without this resource.
Studies show that only 50% of distributors’ sales reps and leadership regularly use their CRM. It doesn’t have to be this way. With the right CRM, your team will not only use it but thrive with it. Get your CRM selection right the first time with our free RFP resource for distributors.
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Talk to a real person

Get your questions answered from a distribution CRM expert
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On-demand demo

Learn the how and why of Proton CRM in 10 minutes
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