Content library

Case studies

How Proton became R.S. Hughes’ sales engine, powering smarter conversations and seven figures in new revenue.

How R.S. Hughes Turned a Product Recommendation Project Into a Sales Growth Engine

Read how Swish drives more sales with Proton’s AI-powered CRM.

Swish Moves Past 'Zero CRM Culture' to Grow 2.8x Faster with Proton

Read how BPI Increased order size per invoice with Proton’s AI-powered CRM.

BPI Increases Order Size Per Invoice with Proton’s CRM

Guides

The 2025 Tariff Impact Report

A Distributor's Handbook for Building and Transforming Sales Processes

B2B Distributor CRM RFP Resource

In the news

Clearing Your Revenue Fog: How Data Gaps Hurt Sales (And How to Fix Them)

Top Considerations When Buying Your First CRM to Drive Your Business

Proton.ai Achieves SOC 2 Type II Certification

Case studies

How R.S. Hughes Turned a Product Recommendation Project Into a Sales Growth Engine

Swish Moves Past 'Zero CRM Culture' to Grow 2.8x Faster with Proton

BPI Increases Order Size Per Invoice with Proton’s CRM

Purity Life Grows Sales & Productivity with Proton’s CRM

Richards Supply Bridges Communication Gap Between Inside and Field Sales with Proton’s CRM

How Beauty Distributor Uses Proton CRM to Turn Data into Actions for Sellers

Electrical Distributor Closes New Hire Knowledge Gap with Proton

ORS Nasco Replaced Their CRM with Proton's CRM for Distributors

Chattanooga Tackled Retention with Proton's CRM

RelaDyne Used Proton to Increase eCommerce Portal Usage by 67%

MSC Increased Call Center Profitability with Proton

Benco Dental Increased Sales Per Call with Proton

Guides

The 2025 Tariff Impact Report

A Distributor's Handbook for Building and Transforming Sales Processes

B2B Distributor CRM RFP Resource

The Contemporary Guide to Distributors' Growth

The Definitive Guide to CRMs for Distributors

The Distributor's Field Guide to Winning with eCommerce

Best Practices for Tech Rollouts and Change Management in Distribution

Practical AI Use-Cases for Distribution Sales & eCommerce

How AI is Changing the Distribution Landscape

The Distributor's AI Handbook

The Inside Sales Playbook for Distributors

AI-Powered Disruption: Lessons from Amazon's Winning Formula

How AI-Powered Personalization is Changing Distribution

In the news

Clearing Your Revenue Fog: How Data Gaps Hurt Sales (And How to Fix Them)

Top Considerations When Buying Your First CRM to Drive Your Business

Proton.ai Achieves SOC 2 Type II Certification

Debunking 4 Common AI Myths in Distribution

Are You Giving Your Sales Reps Data or Insights? There’s a Difference

Why Sales Is Both an Art and a Science

The No. 1 Reason Not to Buy a CRM? You Haven’t Defined a Sales Process

Why Your CRM RFP Review Process May Be Flawed

Proton Launches Pronto: An AI Chatbot Built Specifically for Distributors

AI Isn’t Coming to Take Your Sales Reps’ Jobs — It’s Coming to Help Them

What Industrial Distributor Customers Really Want

What It Means to Be Truly Data-Driven in Distribution

The Move to Industry-Specific CRM Solutions in Wholesale Distribution

4 Ways AI Can Help Food and Convenience Distributors

The Fatal Error in Copy-Pasting an Outside Sales Model Inside

Transform Distributor Order Entry with AI

How to Grow Your Business Organically

Changing Sales Culture

Overcoming Inertia: The Silent Growth Assassin for B2B Distributors

Should Distributors Trust AI to Make Product Recommendations?

Proton.ai, Infor Announce Partnership

Exclusive: Proton – Why Distributors Can Beat Amazon

Proton.ai Partners with Infor on AI-Backed CRM Integration

Proton.ai partners with Infor

Proton.ai Partners with Infor on AI-Backed CRM

Why Distributors Shouldn’t Wait for Customers to Reorder

Is Your Product Mix Optimized? If Not, You’re Missing Revenue

Streamline Your Sales Process

AI in the Field: The Secret to Success in Outside Sales

What Distributors Can Learn from Netflix’s Big Bet

Rising to the Challenge

How Consolidators Should Think About Using Data to Drive Sales Synergies

Look Beyond Tech When Evaluating AI/Analytics for Sales & Marketing

A/B Testing: Measuring the Impact of Digital Changes

Why distributors deserve great software

Why Has CRM's Potential Not Been Realized for Many Distributors?

Distributors Are Using Intent Data to Supercharge Sales

5 Questions to Ask Your AI Vendor

Distributor Growth Platform Proton.ai Nets $20M in Series A Funding

The Impact of AI

Proton Launches Free Pandemic Simulator for Distributors

The Art & Science of Artificial Intelligence

How to Fend Off Amazon with AI Strategies of Your Own

What is AI?

What 'Omnichannel' Actually Means for Distributors

How AI Can Personalize Sales Experiences for Your Customers

Proton.ai Closes $20M in Funding

Inside Sales Teams Sell More with AI

5 Ways You Can Use AI to Win the 2020s

The 4 Symptoms of Bad CRM

Distributors Can Unlock Profitable Long-tail Accounts with AI

Break Down the Walls Between Channels: How an Omnichannel Approach Keeps Customers Spending More

How eCommerce Teams Can Drive More Revenue Through Their Website

4 Ways AI Can Grow Business During COVID-19

Three Principles for Success in Deploying AI

Hindsight 2020: Key Takeaways to Dominate the Next Decade

How Spotify Uses AI to Create an Ultra-Personalized Customer Experience and What Distributors Can Learn from It

Personalization Sells. This is How it Works

Nix Data Silos to Cash in on AI

The Key to Defensibility in the Digital Age

When It Comes to Product Recommendations, B2B vs. B2C Matters

AI is the First Technology to Create Exponential Value for Distributors

AI’s Role in Increasing Sales Rep Efficiency

AI Poses a Make-or-Break Challenge for Distributors

Turbo-Charging Distributors: Student startup brings artificial intelligence solutions to wholesale distributors

How Technology Enables Sales Reps Instead of Replacing Them

A 3-Part Plan to Grow Business During the Coronavirus Crisis

How Distributors Can Win & Keep Customers in Today’s Market

Why Amazon Doesn’t Mean the End of Distribution

Proton.ai raises $20 million in funding

A Distributor's Secret Weapon: How to Compete with Distribution Giants

Catching Customer Churn Early

Why Venture Capital Firms are Investing in B2B Marketplaces

Why Cross-Selling is Hard (And 4 Actionable Ways to Make it Easier)

Proton.ai raises $20M to optimize wholesale distributors’ sales operations

Which Multi-Trillion Dollar Opportunity Should You Pursue?

Enhance Your Customer Journey with Omnichannel Sales and AI

How AI Can Turn Sales Reps Into Full-Catalog Product Experts

AI Makes Customer Service Profitable. Here is How

How AI Can Turn Customer Service into a Sales Channel

What Distributors Can Learn from How Meta Uses AI

5 Ways AI Websites Outsell Regular E-Commerce

Solving the e-commerce dilemma

How to Boost Sales Online with AI

Increasing Sales with Personalization or Segmentation

Ready to make Proton your secret weapon?