Your resource library for growing your sales pipeline and enhancing your customer journey
In this white paper, learn how distributors can capture greater wallet share, get new sellers up to speed quickly, and increase eCommerce revenue by using AI technology.
In this white paper, learn how AI enables distributors to deliver the personalized experiences that B2B customers value.
In this white paper, we will explain how AI is a force that can’t be ignored, how it works and how early movers in distribution can use it to future-proof their business.
Artificial intelligence (AI) can help distributors meet new customer expectations by making their businesses run more efficiently and effectively, as well as enhancing the customer experience across all touchpoints.
Distributors are taking a hard look at how they go to market, so they don’t fall behind more progressive competitors. An important piece of this new go-to-market puzzle is the role of inside sales.
People benefit from AI every day – from spam filters and Google Maps to mobile banking security and voice assistants like Siri. Read about AI and how distributors should be leveraging it in our latest white paper.
Amazon makes tens of billions of dollars by leveraging AI. This white paper outlines what Amazon does and what distributors can learn from it.
Benco Dental’s success with Proton can be attributed to stakeholder alignment, a phased approach to adoption, and ease of use and implementation of the AI-powered sales solution.
How Proton enabled inside and outside sales reps to be more proactive with their pitches
How a distributor increased monthly ecommerce revenue by 53% with a simple Proton integration completed ahead of schedule.
A large medical distributor used Proton within their customer service team to implement an up-sell/cross-sell program that increased average order value by 20%.
A large industrial supplier used Proton for their customer service team and are pacing to generate $115K incremental annual revenue per rep.
A large garden and lawn distributor drove a 21% increase in average revenue per customer, putting the company on pace to gain more than $10 million annually with Proton.
How Proton is increasing inside sales attributed revenue by $100K per rep/year for a large MROP supplier. At scale, Proton could help the company generate $10-15M+ per year in incremental revenue.
How Proton is increasing revenue generated per pitch made by 1300% for an $800M medical supply distributor
Browse some of the news coverage we've received recently.
Customers will tell 9 people about a positive experience, but they’ll tell 16 if they have a negative one. You risk losing the customer and jeopardizing your reputation.
McKinsey identified five “must-dos” if you want strong customer loyalty.
With omnichannel capabilities, distributors can provide customers with a consistent experience across all touchpoints. With AI, that experience isn’t just consistent – it’s seamless.
Acquisitions come with their fair share of challenges. Consolidating tech stacks and sales teams across different product lines is complex. This is especially true for distributors acquiring multiple smaller businesses to form a larger entity.
With a single screen to look at and find valuable insights generated by AI, your reps can stay on top of potential churn, receive cross-sell recommendations, increase productivity and improve the customer experience.
Amazon Business' scale and capabilities are intimidating. But as Benj Cohen advises here, distributors can fight fire with fire.
The right AI solution can help distributors better understand their customers, make more effective upsell and cross-sell recommendations, know when items are due to be reordered, make their sales reps more productive and improve lifetime customer value.
Attracting new customers is expensive. Studies show that attracting new customers costs significantly more than maintaining existing ones. In addition, 96% of buyers say customer service plays a crucial role in their loyalty to a brand, while another 72% report a willingness to share a positive experience with six or more people.
Omnichannel provides a seamless customer journey across channels, so your customers don’t have to bounce from department to department trying to place an order or ask a question.
Creating a robust digital shopping experience takes time, money and resources. While many distributors have made significant progress delivering what customers want, for many, there’s a long way to go.
Despite the claim that e-commerce can be very effective in B2B sales, are you struggling to get traction from your e-commerce site? If so, you’re not alone.
The key is going beyond the traditional multichannel approach and building an omnichannel experience. The customer journey is connected across channels, so anyone on your team (customer service reps, ecommerce site, inside sales reps, outside sales reps, technical specialists) can see the customer’s entire experience across all of your platforms.
Because churn is preventable, it’s essential to pay close attention and find ways to mitigate it. You must understand why customers are dissatisfied and what factors turn them away from your brand.
Even with a greater emphasis on digital buying, outside sales reps are still crucial to distributors and their customer relationships. Benj Cohen explains how AI helps those reps along the way.
According to Gartner, 68% of supply chain executives responded to one high-impact disruption after the next for the past several years, including limited stock due to struggles with availability and lagging delivery of raw materials.
It’s no surprise that ecommerce is on the rise. In fact, according to Distribution Strategy Group’s 2022 State of eCommerce in Distribution report, 53% of respondents said their ecommerce revenue was greater than 10% of their total sales – a first for many.
Although Spotify’s music library of 70 million songs is similar to other streaming services, it has over 422 million highly engaged users and 1.5 times more market share than Apple Music, its closest competitor.
Founded in 2018 by Benjamin Cohen, Proton connects distributors’ customer, product, and transactional data, analyzing the data with machine learning models to provide sales recommendations.
Boston-based artificial-intelligence-powered growth platform Proton.ai has closed $20 million in Series A funding, led by Felicis Ventures.
Proton.ai helps distributors compete in the increasingly digital world with an AI-powered sales enablement solution created for the unique dynamics of B2B distributors.
If it doesn’t help your sales team’s workflow or isn’t relevant to your business, it’s not for you, says Benj Cohen, founder of Proton.ai.
Rather than being built for high-volume repeat sales, most CRM systems were designed for service and SaaS companies.
The effects of the COVID-19 pandemic on the supply chain linger in 2021. The most visible challenge for distributors has been extended lead times, which means frustrating backorders for customers who need product now — and not three weeks from now.
I recently visited the website of a large industrial distributor. On a product page for a work glove, “related products” included thread locker, a replacement filter and duct tape.
AI can map the products you already have, without a detailed and painstaking master data project. This makes the sales rep look good and allows the customer to get back to work. It’s all part of an omnichannel experience for the customer, says Proton.ai's Benj Cohen.
Proton harnesses AI to help distributors enhance the potential of every customer touch
Benj Cohen is creating digital capabilities targeted for the needs of the distribution market
Startup brings artificial intelligence solutions to wholesale distributors
Founder and CEO Benj Cohen talks through a case study
The CEO of Proton.ai discusses how Artificial Intelligence could be a game changer for the distribution industry
Proton.ai, a software firm that helps distributors harness artificial intelligence, announced this week that it has launched a free coronavirus impact simulator for distributors.
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