See it in action

Here's what it looks like on a Tuesday morning

Proton CRM was built for distributors, by distributors

A customer emails your team asking for a quote on 15 SKUs.

Before Proton: Your rep opens the email. Opens the ERP to check stock. Opens the PIM to verify specs. Opens a spreadsheet to look up pricing. Copies everything to a quote template. Sends it three hours later. Maybe.

With Proton: Agent reads the email, matches the products in your catalog, checks real-time inventory, pulls the right pricing for that customer, and drafts the reply. Your rep views and clicks “send”.

Start with one, or try them all.

The more modules you use, the smarter and faster the whole system becomes.

Get your whole team selling like your best rep

Your top seller always knows where the opportunity is. Now every rep can.

Proton's CRM automatically surfaces spending gaps, at-risk accounts, and cross-sell opportunities across hundreds of accounts and thousands of SKUs, so all your reps walks into every call with a plan.

Proton CRM helps distributors increase sales

Enrich 1000s of SKUs in 30 mins

Your catalog has thousands of SKUs and half of them are missing specs. Customers can't find what they need. Your search rankings suffer.

Proton PIM fixes and manages your product data automatically by finding specs, cleaning attributes, and enriching records at scale. What used to take months now only takes minutes.

Proton CRM helps distributors increase sales

Increase average order value on every transaction

Your customers are already buying, the question is how much.

Proton's eCommerce AI increases average order value by surfacing complementary products, substitutes for out-of-stock SKUs, and items due for reorder, all based on their full transaction history — not just what they buy online. Every cart gets bigger. No manual product mapping or engineering lift required.

Proton CRM helps distributors increase sales

Process 10x more quotes and orders, automatically

Your team used to spend hours turning emails, PDFs, and spreadsheets into quotes and orders.

Now Proton's AI does it automatically by reading the request, matching SKUs, pulling pricing and inventory, and drafting the quote or order in minutes. Speed wins deals, typing doesn't.

Proton CRM helps distributors increase sales

Set the right price for every product

Your reps discount on gut feel. Your pricing rules haven't been updated in months. And you won't notice a competitor undercut until you've already lost the business.

Proton's Pricing AI will analyze your margins, transaction history, and competitive signals to recommend the right price for every customer and SKU.

Proton CRM helps distributors increase sales

Stock exactly what sells

Too much inventory ties up cash. Too little costs you the sale. And static min/max rules can't keep up with real demand. Proton's Inventory AI will analyze purchasing patterns, sales velocity, and seasonality to forecast demand and optimize stock levels automatically. Less dead stock. Fewer stockouts. Every dollar in your warehouse working harder.

Proton CRM helps distributors increase sales
do more with Proton

Built by a fourth-generation distributor who lived this problem

Proton’s founder, Benj, grew up in his family’s dental distribution business and experienced the data headaches and tool-swiveling frustrations firsthand.

Frustrated by generic tools that distributors had to force into their workflows, he set out to build a system designed specifically for them.

Every model we train, every workflow we automate, and every feature we ship is built for distributors who want to sell more and grow faster without hiring more reps.
You've spent enough time working on your systems

It's time they started working for you

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